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 When the people around you get what they want, it’s usually no accident. It’s the result of effective lobbying and advocacy. These skills come naturally to a few, but for most of us, they’re skills that have to be learnt. During this session, Sue McKerracher will share her experience of effective advocacy and will show how the National Year of Reading can help us build a strong platform for advocacy in our schools, and for our profession, in 2012 and beyond.
Biography:
Sue is a marketing and communications specialist, who worked with the British Library and Museums, Libraries and Archives Council in England. From 2003 – 2005, she was contracted by MLA and the Department for Culture Media and Sport to develop and action a marketing strategy for English public libraries
Now based in Victoria, she has been involved with several ALIA public library initiatives, including the creation of a vision and national framework. She has produced a report on teenage literacy for the State Library of Victoria entitled Keeping Young Australians Reading and she is currently engaged by a consortium of state and territory libraries and public library associations to deliver the National Year of Reading 2012. Image from Public Libraries Western Australia: http://plwa.wordpress.com/2011/03/04/speaker-sue-mckerracher/
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